Voxel Bay

Fully Immersive Virtual Reality

Voxel Bay was recognized for being 1 of the top 5 finalists in the area of Health, Med and Biotech, at the internationally recognized SXSW Festival, a very prestigious honor. SXSW is calling these finalist projects the connected world’s best and most forward-thinking.

My User Experience Technology team at Nationwide Children’s Hospital created a fully-immersive virtual and augmented reality ecosystem to comfort pediatric patients undergoing comprehensive hemophilia treatment. Voxel Bay’s primary aim is to engage patients with an absolutely amazing and anxiety free experience within the hospital clinic. Voxel Bay facilitates distraction through engagement in a completely novel, challenging and fun environment, and brings genuine joy and laughter to the hospital. Voxel Bay is a vital first step toward to redefining the patient experience during procedures for kids of all ages.


Factor replacement treatment for hemophilia is a procedure that can cause anxiety in patients. Existing distraction methods would require the patient to move while the treatment method requires that the patient remain still, which can exacerbate the anxiety.

Design Solution

Create an immersive virtual environment that overloads a patient’s perception of sensory input. Considerations of the factor replacement treatment dictated that movement must be limited; therefore, the design substituted hand controls with integrated head movement and breathing exercises that serve as the control mechanics within the game.

SXSW Interactive Innovation Award

Voxel Bay was selected as 1 of the top 5 finalists in the area of Health, Med and Biotech, at the internationally recognized SXSW Festival. I created this product launch video for our entry. I curated all of the footage, composed and engineered the audio, and edited the video in Adobe Premiere Pro and After Effects.


  1. This Week NewsScience nonfiction: Cutting-edge tech companies find footholds in central Ohio
  2. TechOhioVR Headset Helps Put Children at Ease
  3. CSL BehringNobody Likes Needles
  4. Computer Weeklyhttp://www.computerweekly.com/news/450420185/Virtual-reality-as-a-healthcare-tool
  5. The Columbus Dispatchhttp://www.dispatch.com/news/20170521/virtual-reality-game-helps-young-hemophilia-patients-endure-prickly-treatments
  6. The Courierhttp://thecourier.com/life-news/2017/06/08/virtual-reality-helps-patients-sail-through-procedures/
  7. Haptic.al:  https://haptic.al/needle-phobia-virtual-reality-8d501c59ea42#.8y1oiswt1
  8. Nationwide Children’s NewsroomPediatric Clinic Tests Virtual Reality for Hemophilia Patients during Procedures – 10/6/16
  9. Science DailyVirtual reality games make infusions easier on young patients – 10/5/16
  10. 700 Children’s BlogVirtual Reality: Using Technology in Medical Treatment – 9/28/16
  11. National Hemophilia FoundationVirtual Reality Game Eases Infusion Process in Children 11/7/16
  12. All Sides with Ann Fisher Interview“Wellness Wednesday: Virtual Reality, Exercise Inclusion and Mental Health Clubhouses” – 10/26/16
  13. CBSVirtual Reality Takes The Pain And Anxiety Out Of Needle Pricks For Parents And Kids – 10/25/16
  14. VRScoutThis Hospital is Using VR to Make Shots Easier For Kids – 10/19/16
  15. Hemophilia News TodayVirtual Reality Game Helping Young Hemophilia Patients Ignore Painful Treatments – 10/12/16
  16. MedgadgetImmersive Virtual Reality Gaming Helps Kids With Hemophilia Get Through Infusions – 10/6/16
  17. OSU College of Arts and Sciences Article:  “Voxel Bay: ACCAD Students Partner with Nationwide Children’s Hospital to Create Virtual Reality Game to Comfort Young Patients” – 10/6/16
  18. News Medical: New virtual reality games create better patient-experience for kids during infusions
  19. OrthoFeedNew virtual reality games create better patient-experience for kids during infusions
  20. VR Scout: New Virtual Reality Games Make Infusions Easier On Young Patients
  21. Realidad Virtual aplicada a la medicina: http://www.voanoticias.com/a/realidad-virtual-medicina/3774045.html
Skills Required

  • Ideation
  • Strategy
  • User testing and heuristics
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe After Effects
  • Apple Logic Pro
  • Audio composition and engineering
  • Video composition and editing
  • PHP
  • MySQL
  • HTML
  • CSS
  • JavaScript
SXSW 1 of the top 5 finalists at SXSW